zaterdag 17 mei 2008

Why we chose spain as our Revolution operating base.

Spain is the ideal context for a ground-breaking project as Life Inc's Revolution.
Spanish capitalism has over the past decade shown a massive will to confront the challenges of today, even if that means taking risks. Investors have combined their unlimited fantasy with a rock-solid decisiveness.
As an example we proudly reffer to the booming of the Spanish housing market. Over the past 10 years housingprices have been able to climb to astonishing hights. In some regions we note a triplication! That turned spain into the Iberian concrete flower, where new housing estate investors can create a wealth that goes beyond imagination. With an average of 750.000 houses a year, Spain has built 4 times more houses over the last decade, than France, Germany and Great britain together, using 1/3 of the total European cement stock.





constructionworks in Gloriès.





This 'En Vende' sign represents a value of 700.000€





The rise of Poble Nou.

donderdag 15 mei 2008

Succesfull launch of Revolution! The first images.




Life Inc. has succesfully launched her market investigation in fizzing Barcelona!
We will keep you updated daily about our actions to promote the Revolution brand.

We started off with applying revolution logos, drawings and billboards on some popular places in the city. While undertaking this action we keep connected to Barcelonas revolutionary history and build a bridge to the Barcelona of today.

Revolution will change the face of the city and leave an impression that cannot soon be forgotten.
Please leave your remarks and help us make this campaign a succes.


The first image underneath shows the revolution logo on one of the pillars of the famous previous Post and Telegraphic center. This was the hotspot in one of the most fascinating episodes in the history of the Spanish 1936 civil war. This postoffice was occupied by militants of the trotskyist POUM (partido obrero unidad marxista) and CGT anarchists. When the PCE (spanish stalinists) betrayed the revolution they tried to break down the occupation. From this postoffice a deadly struggle begun between the left and richt wing of the revolutionary forces, wich symbolises the confusion that made an end to the Spanish revolution.




The following image shows a more modern application of the Revolution logo, on one of the walls of the subway entrance on the popular Passeig de Gracia.





A catalan woman looks suprised as a Revolution billboard is being exposed in the center of the city. On the background you see the impressive building of the Catalan Communist Union. (CCOO) founded in the vulcanic years of spanish social clashes wich developed the revolution of '36.



Another billboard is being cleared to make space for the Life Inc. Revolution.

maandag 7 april 2008

Coming Soon: Life inc.'s Revolution®

In may Life Inc. will start the Revolution® market research in Barcelona, Spain. This energetic city of the hip and cool has a long history of revolutionary heroism. 

Life Inc. will investigate the marketability of these revolutionary traditions in the contemporary environment. Together with the Catalan youth we will reshape Barcelona's historical fight against capitalism into a swirling wave of corporate innovation.
The 21st century is the century of reconcilliation. This is today's revolution!

We will keep connected to you, through this blog and our temporarely homebase in Brussels, during the may '68 commemoration project 'La conquete du monde par l'image' from the 16th of may until the 1st of June.

Please keep us informed about your ideas. By leaving comments you can participate directly in the research programme in Spain.

more info soon!