Further investigation has lead to the conclusion that the presence of resistance logos, slogans and posters, as shown in previous and followng images express a real existing movement. This is not
a competitive commercial campaign, with the same goals as Life Inc's revolution. We won't jump to conclusions but must admit that there is a possibility that the marketability of the Revolution brand, as an expression of the reconcilliation of classes is being undermined. In the final days of our campaign we will decide wether or not our brand can be implemented in today's Spanish consumption pattern...

As we move on in the north and north-west quarters of the city, we notice a remarkable precence of left wing, even so called genuine revolutionary actvism. Propaganda posters as shown below are widespread and can't be mistaken for wat they aim for...

Revolution confronted with sudden competitors!

As we moved on with the Revolution campaign, we suddenly became aware of a certain local competitivity. While in the city centre the ancient symbols of the former revolutions are perfectly integrated in the commercial reality, the rest of the city revealed a presence of modern resistance. As if Barcelona's history is still alive? Or is this a smart move from a competing compagny? We will continue our investigation and try to find out wether this new factor will hamper the Branded Revolution Adevertisement Campaign.


Revolution graffitti near to the Ramblas.


Che Guevara looking from a shopwindow.



Red paint splattered on the frontdoor of the Communist Union.



Occupied Communist Youth center in Gracia.

Life Inc's Revolution hits the neighborhood of La Barceloneta. This area at Barcelona's beach is in the middle of the change the city is going through. It used to be a strong base for the CNT/FAI and other revolutionary groups. The dockworkers who lived and worked here where known for their radical resistance against the contrarevolutionairy reaction during the Spanish cicil war. In 1936 la barceloneta was armed by the symphatising local police force who provided a weapon to anyone who owned a union card. That made la Barceloneta one of the most resistant neighborhoods. This radical character remained even through the Franco regime.

Today a mayor change is taking place. The Barcelona city council is improving the area dramaticly. Most of the houses in the small streets of la barceloneta are in previous century conditions. The city council has brought up a new law that every appartment in la barceloneta that doesn't have an elevator or doesn't provide the space to install one can be demolished and replaced by improved housing. Meanwhile huge investments are injected in the rise of Port Vell, a hypermodern Yacht Port. The fast change offcourse causes some rupture. Thanks to the strengtening of local police forces, unlike in 1936, the social clashes can be avoided.









while the local inhabitants are getting fenced in...







The new rich are fencing everyone else out.

Revolution graffitti in the Carrer d'Avinyo







The young and the hip are washing away the empoverished character the city used to have.
Alltough the fenomenous rising houserents create a new layer of homeless, the citycouncil succesfully cleans up the city center and attracts the more wealthy.

The following images give you a clearer look on enterprising Barcelona.
Intruiging landscapes are being formed by real estate building.
It shows barcelona in a constant devloping and changing move. The wave of concrete, steel and glass is hitting the city in a marvellous way.